Chartwells Higher Education Unveils New Brand Identity
“Creating Joy through Food” highlights the power of food to foster deep connections and create
read moreSpice-Ful highlights how vibrant flavors and cultures can foster community and social responsibility
CHARLOTTE, N.C., October 16, 2025 — Chartwells Higher Education, a recognized leader in contract food service management, today announced “Spice-Ful”, a nationwide event on World Food Day that celebrates connections, community, and food for all. Spice-ful is the newest signature event of Chartwells’ award-winning Joy-Ful campaign, taking place on October 16, 2025.
Spice-Ful will be celebrated at Chartwells campuses across the country, highlighting nutrient-rich spices and ingredients while educating students about World Food Day. Main events will feature engaging activities like a Spice-Ful Farmers Market and pop-up Spice Bar, showcasing local products, such as spiced fruits and vegetables, and drinks with DIY spices and toppings. Students will also participate in activities that give back to the community, such as pantry and food drives, meal donations, and social media donation campaigns to embrace the spirit of World Food Day.
“Spice-Ful is our way of celebrating World Food Day and its powerful connection to culture and community,” said Eva Wojtalewski, CEO of Chartwells Higher Education. “We’re thrilled to create spaces where students can come together to not only explore new foods and global flavors, but also to give back to their communities, showing how fresh, healthy food can create a better future.”
During the event, students will enjoy dedicated Spice-Ful menus curated by campus chefs and dietitians that explore a range of spice flavors and combinations, emphasizing fall flavors like pumpkin and cinnamon. Campuses will also host activities like Guess the Spice challenges, pumpkin painting, photo booths, teaching kitchens, spice and herb kit giveaways, and more.
Spice-Ful honors World Food Day, an annual global collaboration in creating a sustainable, healthy, and food-secure future. By partnering with local farmers and businesses, giving back to the community, and raising awareness, Chartwells campuses will work to support access to healthy foods during Spice-Ful.
Spice-Ful is another example of how Chartwells is creating a sense of community through the power of food and its Joy-Ful campaign.